Last Updated on April 29, 2026
Reviving a Digital Relic
I registered the domain name WebCaretakers.com over 25 years ago. It was the name of my first company, but I haven’t used it for a long time – until now. I have finally decided to do something productive with it.
I often find myself using the same calculator functions on various websites over and over again, so I thought I would build my own. My goal is for WebCaretakers.com to be a genuinely helpful hub of tools that people actually search for.
More Than Just a Calculator
The angle I am taking is to make each page more helpful than any other resource on that specific topic. For every single calculator, there will be an ‘explain it like I’m five’ section. This will clarify exactly why the function is important and how it works.
There is also going to be a ‘magical’ button labelled ‘prove it’. When you click this after using a calculator, it will show you exactly how the system arrived at the answer. In that sense, it is as much an educational resource as it is a utility.
You might wonder why I am doing this now, after owning the domain for so long. The honest truth is that I never wanted to let it go because I still used it for my emails. However, I have recently realised that many people still link to the site because it was my original company name. It felt like the right time to give them something worth visiting.
Testing New Tools
I have been looking for a project to flex my development skills and test out some tools I have recently mastered. Building this site is a bit like a plumber getting a new set of kit and wanting to take it out for a spin.
I chose calculators because the content is simple and easy to understand. I didn’t want to build a complex platform; I didn’t want a login screen, and I certainly didn’t want to harvest user data. Confidentiality is incredibly important to me.
Quality Over Spam
I have identified over 200 potential calculators. While it will take a long time to finish, I enjoy a project I can add to for years to come. I don’t want this to be just another ‘spammy’ tool farm. It needs to be authentic and useful, especially in an era where fake reviews are everywhere.
In fact, I don’t think I will use a review system at all, unless I decide it is necessary for Search Engine Optimisation (SEO). While I usually build in WordPress, I decided against it here. I wanted a static HTML site that is incredibly fast, without any heavy software frameworks to slow things down.
A British Voice in a Digital World
Language is vital to me. I am building this site with a distinct British English voice. I want it to read like one of my books or, at the very least, sound like my genuine tone.
British web users often complain that the entire internet feels American. That is largely because the UK is a small country, but I am carefully writing in a way that the rest of the world can still understand and, hopefully, enjoy. I am avoiding ‘marketing fluff’ and keeping things straightforward.
The Project So Far
Because I run an SEO agency, I’ve used keyword research to identify which calculators are in high demand. At the time of writing, there are already about 100 calculators on the site. Here are four that I think have turned out particularly well:
- Finance: UK Mortgage Calculator – This explains the ‘why’, such as how Stamp Duty (a tax paid when buying property) bands change, as most calculators are out of date.
- SEO: SERP CTR Estimator – This is my ‘home turf’, using 2024 data to estimate how many people click on search engine results.
- Cybersecurity: Data Breach Cost Estimator – This uses 2024 industry figures and regional multipliers to show the true cost of data loss.
- Property: UK Leasehold Charges Calculator – This covers the 2022 ‘peppercorn rule’ regarding ground rents.
Navigating the Google Trap
Because of the way I build, I can scale quite fast, but this has caused a slight hiccup. I have 108 pages on the site, but Google has only indexed 24 of them. I am currently stuck in the ‘discovered but not indexed’ trap.
To fix this, I am doing some ‘deep work’ on Schema (code that helps search engines understand your content), internal linking, and establishing clear authorship. This slows down the publishing process, but it’s important. It is the ‘human’ element that an AI content farm simply wouldn’t provide.
The Road Ahead
I am going to take a short break from adding new calculators to plan some proper blog content. This should help the site get quoted by Large Language Models (LLMs) like ChatGPT or Google Gemini when people ask them questions.
I would love to monetise the site eventually, but advertising will never be dominant. I don’t want this to feel like a local newspaper website that takes forever to load because it is saturated with ads.
I’ll do my best to keep you updated, but you can follow my progress at WebCaretakers.com.
Thanks for reading. Please leave a comment if you’ve ever tried a similar project!
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