Last Updated on February 22, 2023
- Launched 10/10/20
- Closed 22/02/23
- Original URL perrytink.com
Perrytink Creative was a short-lived website that I built to highlight some of the interesting creative projects I was working on with my brother-in-law Mark Curtis. This page is an archive of that website. I am still very much working with Mark, but we don’t need a website at the moment.
We are visual, audible and creative. We play. We learn. We create.
Perrytink is the creative arm of the Andrew Laws Associates Ltd digital marketing agency. The Perrytink website is an opportunity to share to some of the more unusual, explorative and creative projects the agency works on. Not all Perrytink work is public; not all projects are for clients.
In order to learn, we need to play. Some Perrytink projects do not have a direct commercial outcome as a part of the brief we work to. Perrytink is partially an opportunity to develop the tools and skills we need for the work we do in the corporate world. We take R&D very seriously.
Perrytink allows us to collaborate with other creatives, coders and aural adventurers.
We were asked to help deliver a Clowing Masterclass by Mark Curtis of Small Nose Productions. COVID-19 changed the way creative practitioners like Small Nose deliver their work. We helped Mark and his team respond to a fast-changing situation with confidence, creativity and efficiency. We collaborated with Small Nose to create a Clowning Masterclass film.
We were commissioned by Spill Festival Creative Director Robert Pacitti to create an audio-visual installation based on the ‘Exhotale’ album created by Mawhrin Skel (A.K.A Andrew Laws). The installation was due to be a part of the programme for the 2020 Spill Festival in Ipswich (UK).
We planned an installation that would be an immersive experience. The concept, worked on in collaboration with Gareth Patch of Semi-Echo, was an installation offering an immersive, kinesthetic musical experience. As a part of this we worked with blind and partially-sighted creatives to try and ensure this installation would offer an experience beyond vision. We were also planning to work with deaf creatives to take the immersion of the installation beyond the audible.
Unfortunately, the Exhotale installation was one of the many projects affected by the COVID-19 pandemic. We hope to be able to move this project forward in the future.
Holocaust Memorial Day 2021
In 2021 the COVID-19 Pandemic changed everything. We worked with Small Nose Small Change CIC to deliver the 2021 Holocaust Memorial Day events online. This was a huge feat of collaboration that involved local education authorities, representatives of religious groups, Holocaust survivors, human-rights activists and a great many other people.
We helped create a cohesive programme with a strong narrative. The online event brought together an incredibly diverse range of people, all of whom made their contributions remotely.
This project highlighted the fact that Genocide is not a problem confined to the past.